Sports and Wellbeing Data
Sports and Wellbeing Data research group supports the utilization of sports and wellbeing data in the development of various services, lifestyle guidance and sports management decision-making (including sports venues). The strong data analytics expertise of the Kainuu region enables sports and wellbeing data’s utilization, also in the development of sports tourism services. This also strengthens the attractiveness of sports tourism in the region.
Our strong multidisciplinary knowledge-based management training enables the development of expertise together with companies and organizations, without forgetting the input of students.
Our Core Expertise
- Service development of sports and wellbeing industry
- Knowledge management (utilizing data in management, decision-making and exercise counseling)
- Education (leading with knowledge in the field of sport and wellbeing)
Research and Study Infrastructure
CEMIS (Centre for Measurement and Information Systems) is a research and training center specialized in measurement technology and data expertise. One of its units is located in Vuokatti, where are the measurement and testing environments for exercise, wellbeing and sports.
The game development laboratory of the Clever Simulation Entertainment research group, which specializes in the development of serious games, is located at the KAMK campus. The focus of the activities is the development of virtual and augmented reality solutions through applied research.
Cases and References
Data-based mobility – utilization of exercise data in Kainuu project strengthened the competence in data-based sport in Kainuu for example by mapping the needs of companies and municipalities related to sport data nationally.
The Innovation ecoSystem for Healthy Active People in Europe – I3-INSHAPE project aims to develop European innovation clusters on the themes of sport and wellbeing and to promote local sport and wellbeing innovations.
Who would move me? -project pilots the personalized and motivating “Who would move me?” physical activity activation concept with the municipalities of Kainuu.
For Students
The research group Sports and Wellbeing Data offers students the opportunity to do Bachelor’s and Master’s level theses related to knowledge-based management, sports and wellbeing data and its various application areas.
In addition, students will have the opportunity to develop their expertise in the activities of both the Kainuu Sports Hub and the European sports and wellbeing innovation ecosystem (cf. Q-helix model).
Related Education
Education in Information Management in the Sports Industry starts in autumn 2026.
Explore our Master’s degrees: