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Bachelor's Degree in Esports Business

Be at the frontline of the growing esports industry and study to be a professional in the Esports Business!

Degree:  Bachelor of Business Administration 
Extent of studies: 210 credits
Duration: 3,5 academic years
Number of study places:    15
Studies begin: End of August every year
Language of Instruction English


Already renowned for its degree specialising in game development, KAMK is gaining new ground in the field of electronic sports. The implementation of the Esports Business degree is supported by an educational pathway which is currently being developed and by on-going development in the working environment, in cooperation with other organisations active in this field. 

Electronic Sports (esports) is a computer-based competitive and recreational sport broadcast to a live audience. Esports has been becoming increasingly popular since the beginning of the 21st century and it has an increasing impact on the sports industry. In Finland it is also one of the fastest-growing top sports, already being a natural part of many young people's everyday lives. The number of players is expected to grow rapidly to hundreds of millions around the world. Championships for the most popular titles gather larger audience than many sports championships. Professional video game competitors have generated millions in revenue over the past few years thanks to sponsorship and advertising.  


Content of Studies

The Bachelor's Degree in Esports Business provides you with an understanding of the manifold business operations and business elements of competitive gaming. Further on in the degree, you will master managing and planning eSports as a business enterprise. Studies are practically oriented and students will be participating in several real-life projects throughout their studies.

In the basic studies, you will gain business competence needed to understand the fundamental processes of business operations and the eSports landscape. In professional studies you will study management and leadership, eSports event management and managing and planning international operations. You will also dive in deeper to the eSports landscape to learn about the eSports business, games, publishers and the community. 

In the optional studies you have a chance to specialize in coaching, event management, game development, entrepreneurship or in R&D projects. Completing the practical training (30 ECTS) and thesis (15 ECTS) within the same field will enable further expertise in the chosen field. The studies will include field trips to explore the events in eSports but also arranging their own eSports events in locally. 

See the structure of studies

The Esports Business degree is not a player-training course, but educates electronic sports business experts. However, many of the students could be ex-players or can continue playing during their studies, and KAMK intends to provide excellent facilities for this purpose. The degree has its own classroom facility where high-performance gaming computers are available for the use of students even outside lesson-time. 


Career Opportunities

As a professional in eSports Business, you can be working with developing and managing partnerships and business collaborations (such as advertising, marketing, sponsorhip to name a few). You tasks may also include identifying new products or distribution opportunities, negotiating agreements, sourcing sponsors or do market analyzing, research or financial modeling to help to make the business decisions. Depending on the area of your specialization, you can also coach players and team members, start your own business or work in game development. 



KAMK together with Vuokatti-Ruka Sports Academy (VRUA) together with the Finnish Association of Electronic Sports (SEUL) are building an international eSports hub known as the eSports Centre in Kainuu. The project aims at designing and implementing a new esports athlete’s parth alongside traditional sports offered at VRUA. In addition to Sports Academy operations, the project will build an international eSports Camp concept for top athletes and teams.

KAMK offers testing services to professional players that include monitoring eye-hand coordination and heart-rate measurements. The most significant objective is to survey the players’ strengths and weaknesses as they compete. The testing services have been integrated into Counter-Strike, but it is also possible to use them in other games. In addition, KAMK organises esports training camps for esports teams. The camps are organised in Vuokatti, which has great facilities not only for gaming, but also for keeping physically fit. 

As well as education and service operations, KAMK is also intensively involved in developing eSports in the Kainuu region. An international eSports hub, the Esports Center, is being set up in Kainuu in cooperation with Vuokatti-Ruka Sports Academy and the Kainuu Brigade. In this project, an educational pathway for electronic sports athletes is being planned and implemented alongside traditional sports. The athlete’s pathway starts in the latter stages of secondary school and continues until military service. Also, a learning environment for competing esports players, meeting international standards and containing equipment and software, is being built in Vuokatti and Kajaani.

For many years, KAMK has been at the forefront of game and simulator education and application development in Finland and Europe.  We were among the first educational establishments in Europe to be accepted to the world famous German game engine manufacturer, Crytek GmbH’s, VR First program. Therefore we have the latest virtual reality hardware and software available at KAMK. 

We also run a Nordic eSports Academy (summer school) that aims at improving the students' overall knowledge of the esports industry and improve their game playing skills towards professional level. 





Esports Business



Be a Forerunner!
Growth in esports has been exceptionally rapid and it has not been possible to respond to training requirements in Finland. Now you have the unique opportunity to be in the frontline of this new business area and study to be a professional in Esports Business!

KAMK Admissions Services
email: admissions(at)
tel. +358 44 7101 229

Apply here!

The application period to eSports Business is  open on 14 - 28 March 2018. Find more information and fill in the application here!