Cross Border Tourism Development in Northern Finland and the Republic of Karelia. The objective of the project is to increase inbound tourism in Kainuu, Kuusamo and the Republic of Karelia by creating new, high quality travel products that correspond to the requirements of and are easily obtainable by the modern customer from Russia, Finland or Central Europe. As a network, new travel products and services can in turn be marketed as new cross-border Touristic Routes which facilitate the cross-border visit enhancing the attractiveness of the region within the domestic market and act as an add-on for the foreign tourist. This will be implemented in co-operation between active tourism entrepreneurs on both sides of the border, the focus being in the joint development of services and products as well as joint marketing activity and novel marketing methods (e-solutions, social media).
Funding: The Karelia Enpi CBC programme
Budget: 737000 €
Partners: Naturpolis Oy Ltd (FIN, Kuusamo), Idän Taiga Association (Wild Taiga) (FIN, Kuhmo-Suomussalmi), Vuokatin matkailukeskus Oy (FIN), Kainuu Vocational College, Voigt Travel B.V. (NED), Karelian Resource Center of NGO’s (RUS), six districts in Russian Karelia and 50 tourism companies.